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Fisk Tire Company : ウィキペディア英語版
Fisk Tire Company

The Fisk Tire Company was an American tire company. It was a major force in the the US tire industry from the 1910s-30s.〔 〕
== History of the company ==
In 1898 the Spaulding and Pepper Co was sold to Noyes W. Fisk, and was renamed the Fisk Rubber Co. It employed more than 600 people in 1910 and more than 3000 during World War I (with a weekly payroll averaging $48,000). By 1917, the company employed 4500 people with a $70,000 payroll.〔 〕 The company was headquartered in Chicopee Falls, Massachusetts.
In the 1920s, Fisk had plants in New Bedford, Massachusetts, Jewett City, Connecticut, Pawtucket, Rhode Island as well as in Chicopee. In the 1920s, there were Fisk Retail Stores in 40 states and the Chicopee plant turned out 5000 tires a day.〔
The company experienced a gradual decline in market share, forced down into the category of a medium-sized firm. The company was an industry leader, but was in receivership from 1931 to 1933; the receivers overseeing the company cut the prices of tires in January 1933 as part of an overall market discounting trend. The company rejected a proposed quota system in the market by the Retail Rubber Tire authority under the National Recovery Administration and also was against a system of price differentials by the RRT as they feared it would let the larger tire companies control the retail selling price of every tire manufactured in the USA.〔
Fisk was forced out of the market by "competition and systematic price discrimination", and the company's demise was accelerated by the du Pont family taking an interest in the United States Rubber Company (which also controlled General Motors), in the OEM tire market. The domination of the replacement tire market (among, for example, bus and taxi companies) by the four leading tire manufacturers was at the expense of Fisk and other medium-sized firms while reducing profit margins for all.〔
The company had 121 retail tire stores in 1930, but only three by 1934. The firm was unable to sustain its stores; during the Great Depression, the company discontinued two-thirds of its dealerships by excluding those with less than $200 in annual sales.〔
The company had two subsidiary companies that supplied lower-cost tires, the Badger Rubber Works and the Federal Rubber Company. The Fisk enterprise as a whole was acquired by United States Rubber (later Uniroyal) in 1940.〔 After having been dormant since the 1960s, the Fisk brand was revived by Discount Tire in 1996 under an agreement with Michelin, which had purchased Uniroyal in 1990.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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